Joe Dicanio, my newest New Jersey client, is a truck mechanic who has developed a new oil pan designed to catch axle grease when you change the tires on big rigs. It saves a lot of clean up time wiping the rims afterwards. The pan also has a grate on top so the lug nuts don't fall into the pan.

Joe came to me via another client, John Oliver of Key Products, a patent engineer. You can contact Joe at the number on the brochure.

Here's the brochure, front and back. Scroll down to see the development of the logo.





I designed the logos on the July 4, 2008, as you can tell. He chose the top left design.